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Why is page speed important for SEO?

Google Announced in 2010 that page speed would impact on your website ranking. Page speed is a measurement of how fast the content on your page loads. Actually time speed refers to the time a visitor have to wait until your page is completely loaded.

Page speed is not the same as site speed. Site speed is the average of several sample pages on a website. Page speed can be described in either “page load time” or “time to first byte”. On average, a page load for e-commerce website takes 7 seconds meanwhile the ideal load time is around 3 seconds or less.

Page load time = “the time it takes to fully display the content on a specific page”.
Time to first byte= “how long it takes for your browser to receive the first byte of information from the web server”.
Page speed is important to users because, well, faster pages are more efficient. Pages with a longer load time tend to have higher bounce rates and lower average time on page.
If a page takes longer than 3 seconds to load, over a quarter of users will click away. Actually, Google compares your site to your competitors on a specific segment and attributes a bonus point whether you are the fastest. Page speed also affects conversion rate.

What are the factors that slow pages down

With these persuasive statistics, you certainly want to make sure your site is loading quickly. Take into consideration a few ways your site might slow down.

Host: Pick the right hosting for website that fit to your business size. “you get what you pay” in the long run cheap hosting offers your page speed.
Images: Especially on sites with responsive or high DPI images, can load slowly.Images which are too heavy to load can Slow down your page speed.Optimizing images can make your website more lightweight.
External embedded media: External embedded media files are also make affect on your website.
Your theme: some highly designed themes containing a lot of effects can penalized your load page.
Double-barreled code: if your HTML/CSS is not efficient or too dense, it will lower your page speed.

How to increase page speed for google ranking:

Enable compression:

Compress your HTML, CSS, and JavaScript that are larger than 150 bytes with the help of software application for file compression. Gzip Application

Minify CSS, JavaScript, and HTML

Remove code comments, formatting, and unused code. Google recommends using CSSNano and UglifyJS.

Reduce redirects

When every time your page redirects to another page, your visitor faces additional waiting for the http request-response cycle to complete and makes your page load slower.

Remove render-blocking JavaScript
Browsers have to build a DOM tree by parsing HTML before they can render a page. If your browser encounters a script during this process, it has to stop and execute it before it can continue. You should avoid and minimize the use of blocking JavaScript, especially external scripts that must be fetched before they can be executed.
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Leverage browser caching

Browser cache many information such as style sheets, images, JavaScript files, and more so because of cache when visitor comes back to your site, the browser doesn’t have to reload the entire page.

Improve server response time

By the amount of traffic which you received on your website it will affect on your server response. The optimal server response time is under 200ms.

Use a content distribution network (CDN)

Content distribution networks (CDNs), also known as content delivery networks, and mainly used to distribute the load of delivering content. Essentially, copies of your site are stored at multiple, geographically diverse data centers so that users have faster and more reliable access to your site.

Optimize images

Make sure that the images are on your page are no larger than they need to be, and they are in right format, and compressed for web.

PageSpeed Insights Rules – Google Developers

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facebook security

SECURE OUR DATA ON FACEBOOK

HOW CAN WE SECURE OUR DATA ON FACEBOOK?

Facebook was recently in the news,for being a part of a data leak scandal. Before the September 2007 only facebook members could search on facebook for other users. But Now, non-members will be able to search. Further all major search engines will index the public search listings. You can shows the limited amount of your account information such as name, profile picture and friends. And the information was exposed without the explicit permission of FB user.seo freelancer ahmedabad
A recent revelation uncovered a data analysis company, Cambridge Analytica gathered information of around 50 million Facebook clients without their permission. This should give you an idea of easy it is for apps and services to access your data. All it takes is a click. While Facebook isn’t directly responsible for this, their standard of user security is under a lot scrutiny. If this has got you worried about your online presence on the popular social media site, there may be no guarantee that your data is ever really private, but these steps can help you protect your personal information.

Some Basic Tips for make your Facebook account safer:

1. Make sure only your friends can see your profile:smo services

Click on the down arrow key at the right-top corner, then select ‘Settings’ from the tab.

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Click on the privacy setting option: You are now in the Privacy Settings and Tools area of Facebook. From here you can control, Who can see your future posts? By editing ‘Who can see your future posts?’ you will be able to choose exactly who gets to see your future updates.

Choose from:

  • Public (means everyone),
  • Friends,
  • Only you,
  • Custom (which allows you to limit some of your friends from seeing your posts),
  • Friends except (Don’t show specific friends),
  • Specific friends(show specific friends).

Pick any one what’s best for you, but make sure public isn’t selected. Whatever you choose will then become the default every time you post an update.

2. Control who can contact you on Facebook:

The second part of the Privacy Settings and Tools section allows you to select who can contact you.

  • Who can send you friend request? (In this option you can control on who can send you friend request)digital marketing
  • Who can see your friends list? (In this option you can control on who can see you friend request) Remember that your friends control who can see their friendships on their own timelines. If people can see your friendship on another timeline, they’ll be able to see it in News Feed, search and other places on Facebook. If you set this to Only me, only you will be able to see your full friends list on your timeline. Other people will only see mutual friends.

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  • Who can look you up using the email address you provided?(In this option you can control on who can see you email address on your profile)

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  • Who can look you up using the phone number you provided?(This applies to people who can’t see your phone number on your profile.)

facebook security

  • Do you want search engines outside of Facebook to link to your Profile? (This option is for the indexing your profile on search engine like google, yahoo, bing. When this setting is off, search engines will stop linking to your Profile, but this may take some time. Your Profile can still be found on Facebook if people search for your name.)

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Securing your data from apps:

You might be tempted to install games and other apps that are available through Facebook, but doing so allows those apps to tap into your personal data, including your name, profile picture, gender, networks, username, friends list and other public information. You’ll be surprised by the seo freelancer ahmedabadamount of information you’ve been giving out by simply pressing the, ‘Sign in with Facebook’ button. There might not be an easy way to retrieve the data these apps and services have gained from you already, but there is way to keep it in check, thanks to Facebook’s privacy settings. Here are some steps that could help secure data from these apps.

facebook data security

You can edit the permission given to the app by clicking on the edit(pencil) button:

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Securing data for ads

Despite the fact that securing your information through applications is the significant part, when you are searching hotel websites, than you’re probably going to find an ad from hotels. You Can change it by going in the settings option again, and clicking on Ads tab.

facebook securing

Start off with ‘Ad settings’. First thing you do is disable, ‘Ads based on your website’ and ‘Ads on apps and websites off of the Facebook Companies’. This should prevent you from being bombarded by most of the ads that are thrown at you, based on the web sites you visit. It will also stop you from getting these ads cross the devices you use. Note that you’re not going toseo freelancer ahmedabad be free of ads completely by doing this. But most ads will be thrown at you at random. Now head over to ‘Your interest’. These are ads that you get based on a pages you’ve liked, topics you’ve shown interest in, or even on ads that you might have previously clicked on. The best thing to do here is to get rid of any topics that do not interest you, by simply clicking on ‘Remove’ button placed at the top-right corner of each topic.

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Google released a new version of Lighthouse 3.0

Lighthouse: Lighthouse  is a Automatic and open source tool For the improving your web page quality. You can run it against any web page, public or requiring authentication. It has audits for performance, accessibility, progressive web apps, and more. Now Google released the new version of Lighthouse 3.0 . A tool back by Google To help […]