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Why is page speed important for SEO?

Google Announced in 2010 that page speed would impact on your website ranking. Page speed is a measurement of how fast the content on your page loads. Actually time speed refers to the time a visitor have to wait until your page is completely loaded.

Page speed is not the same as site speed. Site speed is the average of several sample pages on a website. Page speed can be described in either “page load time” or “time to first byte”. On average, a page load for e-commerce website takes 7 seconds meanwhile the ideal load time is around 3 seconds or less.

Page load time = “the time it takes to fully display the content on a specific page”.
Time to first byte= “how long it takes for your browser to receive the first byte of information from the web server”.
Page speed is important to users because, well, faster pages are more efficient. Pages with a longer load time tend to have higher bounce rates and lower average time on page.
If a page takes longer than 3 seconds to load, over a quarter of users will click away. Actually, Google compares your site to your competitors on a specific segment and attributes a bonus point whether you are the fastest. Page speed also affects conversion rate.

What are the factors that slow pages down

With these persuasive statistics, you certainly want to make sure your site is loading quickly. Take into consideration a few ways your site might slow down.

Host: Pick the right hosting for website that fit to your business size. “you get what you pay” in the long run cheap hosting offers your page speed.
Images: Especially on sites with responsive or high DPI images, can load slowly.Images which are too heavy to load can Slow down your page speed.Optimizing images can make your website more lightweight.
External embedded media: External embedded media files are also make affect on your website.
Your theme: some highly designed themes containing a lot of effects can penalized your load page.
Double-barreled code: if your HTML/CSS is not efficient or too dense, it will lower your page speed.

How to increase page speed for google ranking:

Enable compression:

Compress your HTML, CSS, and JavaScript that are larger than 150 bytes with the help of software application for file compression. Gzip Application

Minify CSS, JavaScript, and HTML

Remove code comments, formatting, and unused code. Google recommends using CSSNano and UglifyJS.

Reduce redirects

When every time your page redirects to another page, your visitor faces additional waiting for the http request-response cycle to complete and makes your page load slower.

Remove render-blocking JavaScript
Browsers have to build a DOM tree by parsing HTML before they can render a page. If your browser encounters a script during this process, it has to stop and execute it before it can continue. You should avoid and minimize the use of blocking JavaScript, especially external scripts that must be fetched before they can be executed.
Google Suggession

Leverage browser caching

Browser cache many information such as style sheets, images, JavaScript files, and more so because of cache when visitor comes back to your site, the browser doesn’t have to reload the entire page.

Improve server response time

By the amount of traffic which you received on your website it will affect on your server response. The optimal server response time is under 200ms.

Use a content distribution network (CDN)

Content distribution networks (CDNs), also known as content delivery networks, and mainly used to distribute the load of delivering content. Essentially, copies of your site are stored at multiple, geographically diverse data centers so that users have faster and more reliable access to your site.

Optimize images

Make sure that the images are on your page are no larger than they need to be, and they are in right format, and compressed for web.

PageSpeed Insights Rules – Google Developers

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